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February 14, 2006
By: TOM BRANNA
Editor
In honor of its 30th anniversary, Joico revitalized its hair care products with a brand new look and new products. With new packaging and formulas, the company said it is poised to re-ignite the passion of stylists and consumers alike with its March 2006 relaunch. According to the company, Joico’s new packaging reflects the esthetics of today’s fashion-aware hair care consumer. Newly designed bottles exhibit clean lines and a modern, angular shape. Sophisticated, pearlized tones evoke an artis...
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